Monday, February 05, 2007

I Love the Smell of Homophobia In the Evening...

America Blog does a good run-down of the Snickers ad from the Superbowl.


As I watched the ad last night, I wondered a) why the dudes were kissing (I'd missed the Lady-and-the-Tramp-with-a-Snickers lead-in), and b) how long it would take for the controversy to begin.

Well, less than 24 hours. Nicely done.

You know what's not nicely done? The Snickers website with the "alternate endings" for the commercial. One includes the two guys beating the hell out of each other with wrenches.

John in DC on AmericaBlog puts it perfectly when he says, "Yes, the appropriate reaction to a guy kissing you is to beat the crap out of the guy who kissed you. Maybe Snickers should rename this ad 'Matthew Shepard.' "


Worse, is the section with the reactions of football players. They're saying, "That ain't right" to two dudes kissing, but they can chase and tackle each other in skintight spandex? Yeah. That makes sense.

Laughing at football's homoeroticism aside, why is it still okay to say something like that? Why is it still okay for a major corporation to publicize such reactions?

Why is homosexuality still such a big damn issue?

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